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Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Source: © BBC The BBC Board has identified serious flaws in the making of the programme Gaza: How To Survive A Warzone

BBC News takes full responsibility for Gaza: How To Survive A Warzone shortcomings

3 Mar 2025

The hidden cost of dull, bland and boring

The hidden cost of dull, bland and boring

MediaHeads 360 3 Mar 2025

Previdar Icons inaugural cover with Dr Esther Mahlangu

Previdar Icons inaugural cover with Dr Esther Mahlangu

28 Feb 2025

Donald Chauke discusses the era of zero-click marketing is here—where audiences consume, engage, and move on without ever clicking a link (Image supplied)

Zero-click marketing: The power of walled gardens

Donald Chauke 28 Feb 2025

Source:

Community media’s vital role in strengthening democracy and social change

28 Feb 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

POP Warehouse integration enhances Provantage’s retail offering

POP Warehouse integration enhances Provantage’s retail offering

Provantage 28 Feb 2025

Source: © More About Advertising

WPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

Source: © The Chiswick Calendar The BBC has announced a new way of working internationally by grouping the world into six distinct areas. To fund these positions, leadership roles in London will close.

BBC's new model to fight misinformation and serve regional audiences

27 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

Vicinity Media 27 Feb 2025

The new marketing funnel: How community influence drives conversions

The new marketing funnel: How community influence drives conversions

Brand Influence Agency 27 Feb 2025

(Image supplied)

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

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