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Why people trust influencers more than brands – and what that means for the future of marketing

Kelley Cours Anderson 18 Nov 2025

Makazole Mapimpi stars in the new campaign. Source: Supplied.

Makazole Mapimpi leads J.C. Le Roux’s sparkling new campaign

17 Nov 2025

More marketing leaders are turning to competitor intelligence by using earned-media data to see what’s working in the market before spending a cent (Image supplied)

How earned-media insight turns marketing constraint into competitor advantage

17 Nov 2025

Vodacom’s official 2025 Summer Campaign launched the Radisson Red Hotel in Cape Town (Image supplied)

Influencer-driven campaign first of a kind for Vodacom

17 Nov 2025

ComStrat - The bridge between brand strategy and media strategy

Advertising Media Forum 17 Nov 2025

Nando’s Oh What a Place!: From category noise to cultural signal

14 Nov 2025

A screenshot of the advertisement on YouTube Shorts.

Energy drink in hot water over 'drinking and driving' ad

Karabo Ledwaba 14 Nov 2025

Assegai Awards 2025 shine in a sold-out celebration of excellence

Assegai Awards 2025 shine in a sold-out celebration of excellence

DMASA 14 Nov 2025

Ogilvy South Africa and Yum! took the top industry honours at the Marketing and Media Alliance sub-Saharan Africa's 2025 Smarties (image supplied)

Ogilvy and Yum! take top honours at MMA SSA Smarties

14 Nov 2025

The final Media and Digital Platforms Market Inquiry report (MDPMI) has been released (Source: © 123rf )

MDPMI report released; Google commits R688m to SA media

13 Nov 2025

The Undercover Ad is a campaign of AI-generated songs which are secretly advertisements that don’t sound like advertisements at all (Image supplied)

#BehindtheCampaign: The Undercover Ad

13 Nov 2025

In 2026, there will be changes to the Cannes Lions Awards (Image source: © Bizcommunity)

#CannesLions2026: A new Creative Brand Lions and other changes

13 Nov 2025

OLC leads at the 2025 Shop! Awards South Africa

OLC leads at the 2025 Shop! Awards South Africa

OLC Through The Line Communications 13 Nov 2025

Sola Oke is the managing director for Pernod Ricard Africa. Source: Supplied.

#AfricaTechFestival: Sola Oke on technology, innovation and Africa’s cultural future

Karabo Ledwaba 12 Nov 2025

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