VML Birdwatching at the Loeries | Episode 5: Building a country's brand
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 4: The real meaning of creativity
Danette Breitenbach
VML Birdwatching at The Loeries | Episode 3: More than an awards show
Danette Breitenbach
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
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Making it easier to analyse overnight ratings
Interactive Market Systems (IMS) has launched a reporting program named ORCA (Overnight Ratings Campaign Analysis), coinciding with the move to overnight TV audience ratings. The program is designed to maximise the reporting data available and minimise the time it takes to analyse data supplied by AGB/NMR to bureaux every morning.
