Trending
Brands are showing up, consumers expect them to
Danette Breitenbach
Build for the long-term, responsibly
Danette Breitenbach
Subscribe & Follow
Advertise your job vacancies
Jobs
- Proofreader/Quality Assurer Johannesburg
- Social Media Specialist Johannesburg
- Traffic Manager Cape Town
- Head of Content Cape Town
- Digital Content and Web Editor Johannesburg
- Advertising Sales Position Durban
- Strategist Bryanston
- Campaign Manager Cape Town
- DTP Operator Cape Town
- Partner Manager Cape Town
Augmented reality in new issue of SA Home Owner
In its March edition, SA Home Owner magazine uses augmented reality (AR) to make an advert 'come alive' on a mobile device with video, graphics and audio when the ad is scanned.
The magazine's creative partner, Plantation Shutters, added multiple layers of experiential value that makes the print ad come alive, with the look, feel and sound of a TV ad. AR partner, Creative Augmentation, drives the process.
