Digital advertising | Bizcommunity

Digital advertising | Bizcommunity

News

Media24 launches Match24 to deliver relevant ads without cookies

Advertising

Media24 launches Match24 to deliver relevant ads without cookies

Brent Smith, Issued by Media24 7 hours

M&C Saatchi Abel’s latest campaign for client Standard Bank reflects the bank’s target customers’ evolving perspective on wealth as multifaceted (Image supplied)

Advertising

#BehindtheCampaign: Standard Bank's These are a few of my favourite things

30 May 2025

Consumers prefer relevant local advertising – new research

Media

Consumers prefer relevant local advertising – new research

Issued by Spark Media 23 May 2025

A new digital advertising initiative, Broadbrand, has launched with Vincent Maher appointed CEO (Image supplied)

Media

South African publisher-first network launches

23 May 2025

The 2025 Bookmark Awards Learner Jury features 18 promising early-career professionals already making an impact in their respective fields (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025 Awards Learner Jury: More than just a seat at the table

14 May 2025

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Financial Services

Forbes: Why grocery data is a goldmine for digital marketers in financial services

Jon Jacobson, Issued by Omnisient 13 May 2025

Daily Maverick has won Best Digital Product. Source: Daily Maverick.

Media

Daily Maverick wins most Innovative Digital Product at Wan-Ifra's Digital Media Awards

7 May 2025

Primedia Outdoor and Johannesburg Road Agency keeping traffic lights on during outages

OOH

Primedia Outdoor and Johannesburg Road Agency keeping traffic lights on during outages

Issued by Primedia Out-of-Home 30 Apr 2025

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

#OrchidsandOnions

#OrchidsandOnions: Gambling ads hit the jackpot, used car salesmen stuck in cliché lane

Brendan Seery 29 Apr 2025

Advertising

Google's latest antitrust loss in the US raises stakes for Big Tech

Rob Nicholls 23 Apr 2025

With the Bookmark Awards deadline extended to 25 April, now if the time to fine tune your entry (Image supplied)

IAB Bookmarks Awards

#Bookmarks2025: 5 Tips to a winning entry, deadline extended to 25 April

14 Apr 2025

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Media

Roar Media and Red October Technologies announce strategic collaboration to transform media landscape

Issued by Red October Technologies 14 Apr 2025

Daily Maverick won three categories in the Wan-Ifra Digital Media Awards Africa 2025, the most from South Africa and also the most of all the entries (Image supplied)

Media

SA leads Wan-Ifra Digital Media Awards Africa 2025 winners list

7 Apr 2025

Branding

Richfield launches a new brand campaign with lead agency

Issued by So Interactive 2 Apr 2025

Smart designers use AI to escape expensive ad campaign shoot

Artificial Intelligence

Smart designers use AI to escape expensive ad campaign shoot

Issued by Masslink 2 Apr 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Primedia Instore joins Shop!SA as founding member

OOH

Primedia Instore joins Shop!SA as founding member

Issued by Primedia Out-of-Home 27 Mar 2025

Advertising

Many cities are banning ads for airlines, SUVs and fossil fuels – and yours could be next

Freddie Daley 14 Mar 2025

Hook, Line & Sinker celebrates 7 major client renewals for 2025

PR & Communications

Hook, Line & Sinker celebrates 7 major client renewals for 2025

Issued by Hook, Line & Sinker 7 Mar 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

(Image supplied)

IAB Bookmarks Awards

Invitation to young professionals to join IAB Bookmarks Learner Jury

26 Feb 2025

Andrea Quaye and Sbusiso Khumalo are on the list.

Advertising

2025 Dare list unveils next-gen Black leaders in creativity

25 Feb 2025

Media & Entertainment Law

Google, Meta face penalties for anti-competitive behaviour towards SA news media

Nqobile Dludla 24 Feb 2025

Media

MDPMI provisional report findings against tech giants - Google, Meta, Microsoft, OpenAI, X, TikTok

25 Feb 2025

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

OOH

Primedia Out-of-Home appoints Genevieve Coward as deputy chief executive officer

Issued by Primedia Out-of-Home 24 Feb 2025

Multichannel advertising a necessity to meet SA shoppers' current needs

Research

Multichannel advertising a necessity to meet SA shoppers' current needs

Issued by Spark Media 24 Feb 2025

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Media

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Issued by Eskimi 17 Feb 2025

Artificial Intelligence

Meta’s AI transparency effort introduces ad content labels

Karabo Ledwaba 6 Feb 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

#BizTrends2025: Digital marketing and advertising trends for SMEs

SMEs

#BizTrends2025: Digital marketing and advertising trends for SMEs

Charmagne Mazhindu 31 Jan 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Marketing is Business. Nedbank IMC 2025 talks bottom line

IMC Conference

Marketing is Business. Nedbank IMC 2025 talks bottom line

Issued by IMC Conference 20 Jan 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Source: © Campaign Asia Tiktok’s North American general manager, Sameer Singh has announced his resignation at a critical time for the platform in the US

Social Media

TikTok’s US GM, Sameer Singh resigns at key time, raises advertising stability concerns

Danette Breitenbach 6 Jan 2025

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024

Source: © 123rf Donvé Forbes, audit partner in technology, media, and telecommunications, BDO South Africa examines how media houses can navigate the digital shift

Media

A mobile-first, audience-driven future as media houses navigate the digital shift

Donvé Forbes 6 Dec 2024

Embarking on a new era of travel and tourism advertising with Invibes’ innovative solutions

Advertising

Embarking on a new era of travel and tourism advertising with Invibes’ innovative solutions

Issued by Invibes Advertising 3 Dec 2024

Source: © 123rf Retail media is just the starting point, signalling a shift toward the broader trend of commerce media

Marketing

3 ways to unlock the power of commerce media

27 Nov 2024

Source: © LinkedIn Petal Ads at DMEXCO in 2023. In China, its footprint includes 530 million MAU

Digital

Huawei's Petal Ads and Futuretech collaborate to provide digital advertising solutions across Africa

26 Nov 2024

Source: © 123rf A new Higher Certificate in Advertising qualification for the tertiary curriculum (SAQA ID 121447) has been approved by the Quality Council for Trades and Occupations (QCTO) and the South African Qualifications Authority (SAQA)

Education

New Higher Occupational Certificate: Advertiser qualification approved

21 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Mateen Suliman, Business Development Executive at midnight, the innovation agency of iqbusiness. (Image supplied)

Marketing

Key campaign insight + medium-first execution = Cannes Lion Grand Prix

Mateen Suliman 12 Nov 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

EXCLUSIVE: Digitas Liquorice's Ntokozo Nhlanhla - What does SA need to convert in the digital space

Digital

EXCLUSIVE: Digitas Liquorice's Ntokozo Nhlanhla - What does SA need to convert in the digital space

Ntokozo Nhlanhla 22 Oct 2024

Advertising

MTN’s ambitious ad launch promises personalised marketing in Africa

14 Oct 2024