What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Calculate your fan experience
An Excel spreadsheet, prepared by Shine 2010, an FNB social media platform, offers fans the opportunity to calculate the cost of following Bafana Bafana around South Africa during the World Cup. It focuses on what it would cost a real soccer fan to be part of the 2010 experience and may be useful for fans needing to save for travel, accommodation, food costs and so on. Go to
Total 2010 fan experience, costs 7 - 20 times more than tickets for more.
