
When supply chains fail, brands speak: The KitKat theft case study
Ernst van Biljon and Helen McIntee-Carlisle
Last week Cape High Court Judge Roger Cleaver ordered Laugh It Off to stop making the line of T-shirts that carried a Black Label-like logo altered to read "Black Labour, White Guilt". The court ruled that using a beer label to comment on the exploitation of black labour and making money out of it "borders on hate speech and cannot be allowed".