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Grolsch creates fully magnetic trailer for new outdoor hotel
Grolsch, the premium Dutch beer, has partnered with maverick hoteliers, The Grand Daddy Group, to create a magnetic caravan for their latest venture, Old Mac Daddy Park.
Grolsch commissioned design agency, Coley Porter Bell, to refit and decorate an Airstream, the iconic aluminium-clad caravan of the 1940s, to reflect Grolsch's innovative and independent spirit.
Visitors to the Old Mac Daddy open day held on May 01 were encouraged to use magnetic letters to come up with a name for the new Grolsch Airstream. If any of the proposed monikers are used, its creator will win a weekend away in the Grolsch caravan.
This rural trailer park set in the beautiful apple-growing Elgin Valley is set to open in early June.
