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Playing on the vulnerabilities of teenage girls?
Are the latest sanitary pad adverts really playing on the fears of teenage girls? Some of the ads featured a girl nervously checking out her backside in a window, the other shows a girl afraid to stand up after sitting for a while.
Many times these ads give young girls something to relate to -they all do these things at one point or another. The ads clearly give the viewer some reward of freedom or celebration in the end as the girl find the perfect protection for her.
So is there something to fuss about?
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