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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Digital and Print Advertising Sales Executive Cape Town
- Social Media and Digital Design Co-ordinator Cape Town
- Medium Weight Digital Strategist Cape Town
- Digital Insights Analyst Cape Town
- Site Development Team Leader Sandton
- Creative Director: Digital Production Cape Town
- Junior Copywriter Cape Town
- Group Head Cape Town
- Advertising Sales Executive Durban
- Social Media Specialist Johannesburg
How many concepts and how many changes are acceptable to the industry?
I work in an agency that believes it acceptable to make as many as 30 changes to an ad in order to get something out.
I would love to hear from other creatives what their agencies deem to be an acceptable norm. I think it is an incredible waste of resources to be doing things over and over and over again. Any attempt to get a coherant brief falls on deaf ears. So how do you prevent the situation repeating itself? And how do you keep creatives motivated and stop them from becoming incredibly frustrated in a system that won't hear the creative need for a brief with a proposition?
