That's definitely not my Marmite

As the co-creator of the original 'That's my Marmite' commercial, i look at the current commercial and wonder what on earth it is doing on TV.

Marmite is a family product, mainly aimed at kids. In this new abomination, we have an urban yuppy couple, with a guy who puts his gorgeous wife/girlfriend in the back of his Mini, so that the jar of Marmite can travel in the front. Puh -leeze, what on earth is this utter rubbish doing on air and who on earth approved such utter contrived non sense? It shows a distinct lack of understanding and is an embarrassement to the advertising industry. The client should surely be hanging their heads in shame.