SAB New TV Campaign

This ad is of South Africans forming a line for kilometers and kilometers, participating in a "tug of war" to pull the World closer from all angles, until eventually you have a view of the Statue of Liberty just before Table Mountain.

The message is that SAB has always believed that the most valued asset of SA is its people...and showing that South Africans believing in themselves are achieving the "impossibles".

What gives this ad so much more credibility, and what makes it so much better for me is that it's done by SAB, a company who for the last few years have been voted as the best company to work for. Therefore they have put their money where their mouth is. They have invested in their people and in their peoples' working conditions - therefore they can say that they've always believed that the people of this country is its biggest/most valued asset.

Well done SAB!!!!