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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

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RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

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Bizcommunity repositions for the future

Bizcommunity repositions for the futureBizcommunity.com

Bonita Christie, business unit director, Publicis Commerce Experiential, explores the changing role experiential marketing for brands (Image supplied)

The new job of experiential as the basket comes under pressure

By Bonita Christie 20 Mar 2026

Dentsu Creative SA’s content excellence sparks major ABC growth for TFG

Dentsu Creative SA’s content excellence sparks major ABC growth for TFG

12 Mar 2026

More news

Rene van den Berg © –

In 10 years, magazine sales have halved

Chris Brewer 24 Apr 2017

Fei Wong © –

Real-time advertising can catapult newspapers to greater revenues

Vaughan Patterson 18 Apr 2017

Fairlady May cover

Fairlady Women of the Future 2017 Awards open for entries!

18 Apr 2017

MyBroadband Magazine 2017 Q1 cover

MyBroadband launches its premier business IT magazine

Broad Media 8 Mar 2017

Back on the shelf... with more Ideas/Idees

Back on the shelf... with more Ideas/Idees

6 Mar 2017

Aileen Lamb

Aileen Lamb appointed as new MD of New Media

Media24 2 Mar 2017

Terena le Roux keeps the Ideas/Idees flowing

Terena le Roux keeps the Ideas/Idees flowing

Jessica Tennant 22 Feb 2017

DHS Media obtains publishing rights to BBC Top Gear Magazine South Africa

DHS Media obtains publishing rights to BBC Top Gear Magazine South Africa

10 Feb 2017

#DesignMonth: 140 BBDO launches third issue of I Get Paid for This zine

#DesignMonth: 140 BBDO launches third issue of I Get Paid for This zine

10 Feb 2017

Yegor Larin © –

ABC: Members up but print down

Danette Breitenbach 9 Feb 2017

Zahraa Saifullah, editor and publisher of Grazia magazine's Pakistan edition, speaks at a press conference in Karachi on February 6, 2017 ()

Fashion magazine giant Grazia to launch in Pakistan

7 Feb 2017

New magazine The Vegan Life launches

New magazine The Vegan Life launches

30 Jan 2017

Former editors get publishing rights to Ideas/Idees, Lééf

Former editors get publishing rights to Ideas/Idees, Lééf

20 Jan 2017

Do you trust the news? Image credit: Studiostoks © –

What is happening to Western democracy, and is it all the media's fault?

Jim Egan 12 Jan 2017

#BestofBiz: Marketing & Media

#BestofBiz 2016: Marketing & Media

12 Dec 2016

Image via Twitter

Time names Trump its 2016 'Person of the Year'

8 Dec 2016

Migrate Charis Tsevis from Greece

Loeries 'Diverse Issue' out now

5 Dec 2016

Media24 plans to exit five magazines

Media24 plans to exit five magazines

24 Nov 2016

Conteu Magazine to launch special print edition

Conteu Magazine to launch special print edition

Jessica Tennant 17 Oct 2016

It's a brand new world for print

Beverley Klein 23 Sep 2016

Flying with the Germans: Lufthansa airs fun new commercial

Flying with the Germans: Lufthansa airs fun new commercial

23 Sep 2016

Thurgood and Raphaely

#InnovationMonth: "Repetition is a dirty word"

Leigh Andrews 15 Sep 2016

Sarah Collins, founder of Wonderbag, receives her trophy.

Winners of the Fairlady Women of the Future Awards for 2016 announced

19 Aug 2016

Hyundai Tucson © Name –

2016 Women on Wheels Car of the Year is Hyundai Tucson

19 Aug 2016

123RF

Opening up the VR market

Danette Breitenbach 17 Aug 2016

[Newsmaker] Lerato Tshabalala - editor of The Afropolitan

[Newsmaker] Lerato Tshabalala - editor of The Afropolitan

Beverley Klein 18 Jul 2016

Niche male-oriented consumer publication for sale

Niche male-oriented consumer publication for sale

AstraGraphics 12 Jul 2016

[Newsmaker] Jacquie Myburgh Chemaly

[Newsmaker] Jacquie Myburgh Chemaly

Beverley Klein 4 Jul 2016

Launch of S Mag - quarterly women's magazine from Sowetan

Launch of S Mag - quarterly women's magazine from Sowetan

23 Jun 2016

Kenyan journalist wins at Sanlam Awards

Kenyan journalist wins at Sanlam Awards

10 Jun 2016

Let's do Biz