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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Why relevance, not reach, is the real driver of email performance

Everlytic Why relevance, not reach, is the real driver of email performance

7 Apr 2026

BizTrendsTV

RAPT BizTrendsTV: 54 Magazine's Phindile Khoza: African culture on the global stage

Advertise your job vacancies

Bizcommunity repositions for the future

Bizcommunity repositions for the futureBizcommunity.com

Bonita Christie, business unit director, Publicis Commerce Experiential, explores the changing role experiential marketing for brands (Image supplied)

The new job of experiential as the basket comes under pressure

By Bonita Christie 20 Mar 2026

Dentsu Creative SA’s content excellence sparks major ABC growth for TFG

Dentsu Creative SA’s content excellence sparks major ABC growth for TFG

12 Mar 2026

More news

First Brkic's iMaverick, now Media24 to launch new news magazine

First Brkic's iMaverick, now Media24 to launch new news magazine

Gill Moodie: @grubstreetSA 14 Jun 2011

Media muzzle meets sagovleaks.com

14 Jun 2011

[2010 FIFA World Cup legacy] Is it all smoke and mirrors?

[2010 FIFA World Cup legacy] Is it all smoke and mirrors?

Dr Nikolaus Eberl 14 Jun 2011

Finweek now part of Media24 Weekly Magazines

Finweek now part of Media24 Weekly Magazines

14 Jun 2011

Second issue of new magazine on sustainability

Second issue of new magazine on sustainability

13 Jun 2011

Centralised gov ad budget: SANEF slams Cabinet plan to 'bribe' media

Centralised gov ad budget: SANEF slams Cabinet plan to 'bribe' media

10 Jun 2011

Intl travel mag for SA readers

Intl travel mag for SA readers

10 Jun 2011

Issa Sikiti da Silva

SA at boiling point as Secrecy Bill fever mounts

Issa Sikiti da Silva 9 Jun 2011

Shoe City ad: Lowe Bull "regrets any distress caused", apologises

Shoe City ad: Lowe Bull "regrets any distress caused", apologises

9 Jun 2011

Shoe City ad: You magazine editor responds

Shoe City ad: You magazine editor responds

8 Jun 2011

Shoe City apologises for "tasteless" magazine ad by Lowe Bull

Shoe City apologises for "tasteless" magazine ad by Lowe Bull

8 Jun 2011

'Tinkering' won't save Info bill from Concourt challenge

'Tinkering' won't save Info bill from Concourt challenge

8 Jun 2011

Sponsorship - something old, something new

Sponsorship - something old, something new

8 Jun 2011

A mock-up of the Afrikaans version-to-be of Good Housekeeping.

'Tried, tested and trusted' - a new USP for South African women's mags

Gill Moodie: @grubstreetSA 8 Jun 2011

Newsprint has a future - Google exec

Newsprint has a future - Google exec

Duncan McLeod: @mcleodd 7 Jun 2011

How to lose your customers in three easy steps

How to lose your customers in three easy steps

Lindsay Grubb 7 Jun 2011

[IMCC 2011] Is content still king in today's new marketing world?

[IMCC 2011] Is content still king in today's new marketing world?

Issa Sikiti da Silva 7 Jun 2011

Gugulethu: introducing wine to black consumers

Gugulethu: introducing wine to black consumers

Rose Setshoge 3 Jun 2011

Media muzzle: Kasrils issues warning

2 Jun 2011

New water mag launched; Chris Burgess to replace Jean du Preez

New water mag launched; Chris Burgess to replace Jean du Preez

2 Jun 2011

Peter Piegl quits as Playboy South Africa editor

Peter Piegl quits as Playboy South Africa editor

2 Jun 2011

All the brandhouse Responsible Drinking Media Awards winners

All the brandhouse Responsible Drinking Media Awards winners

2 Jun 2011

Eighty-one percent want independent media - survey

Eighty-one percent want independent media - survey

1 Jun 2011

Guest-editor Branson a coup for The Big Issue

Guest-editor Branson a coup for The Big Issue

1 Jun 2011

Brand SA searches its soul, realigns its goals

Issa Sikiti da Silva 31 May 2011

Free, responsible media is about public interest AND public trust

Free, responsible media is about public interest AND public trust

Michelle Solomon 30 May 2011

Secrecy Bill: Right2Know calls for new period of action

Secrecy Bill: Right2Know calls for new period of action

27 May 2011

ANC: 'What we have here is a failure to communicate'*

ANC: 'What we have here is a failure to communicate'*

27 May 2011

Help us get Hammerl's remains, family asks Zuma

Help us get Hammerl's remains, family asks Zuma

Issa Sikiti da Silva 27 May 2011

Magazines salute real women, recreates Christmas

Magazines salute real women, recreates Christmas

27 May 2011

Let's do Biz