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Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

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Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 20 May 2026

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NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buy

NIQ research reveals new rules of commerce: AI is beginning to decide what consumers buyNielsenIQ

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates ReportSafrea

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Warc identifies 8 blockers to advertising effectiveness

Eddy Cue. Spurce: Apple.

#CannesLions2026 | Apple’s Eddy Cue is Entertainment Person of the Year

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

MMA Smarties South Africa 2026 winners announced

Heinz brings back the iconic glass bottle for limited time

Heinz brings back the iconic glass bottle for limited time

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growth

ABC Q1 2026 Magazines | Custom mags continued buoyancy lifts print growthDanette Breitenbach

A snippet from the ad. Source: YouTube.

ARB clears Wildebeest Brandewyn ad accused of promoting binge drinkingKarabo Ledwaba

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the ship

ABC Q1 2026 Newspapers | A slow start as Free Newspapers steady the shipDanette Breitenbach

AAA School of Advertising’s Team So’ Réal made up of Zaiba Goolam (21), Joel Areington (22), and John Garside (21) recently won the South African leg of the L'Oréal Brandstorm 2026 competition (Image supplied)

AAA School of Advertising’s students qualify for Paris L'Oréal Brandstorm 2026 competition

Why creativity still matters when algorithms are marketing’s first audience

Why creativity still matters when algorithms are marketing’s first audience

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TikTok’s popular microdramas shrink TV into bite‑sized chunksJessica Maddox and Krysten Stein

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#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Safrea releases its freelance media industry 2026 Rates Report

Safrea releases its freelance media industry 2026 Rates Report

2 days

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Warc identifies 8 blockers to advertising effectiveness

2 days

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Digital transformation: Measure what matters

Matthys Esterhuysen 15 Oct 2020

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Google Ads is top choice for app marketers in Africa

15 Oct 2020

Peter Diamandis – Executive founder of SingularityU.

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15 Oct 2020

Briefs announced for the 2021 New Blood Awards

Briefs announced for the 2021 New Blood Awards

15 Oct 2020

Woolworths and Loeries support young creative talent

Woolworths and Loeries support young creative talent

Loeries 15 Oct 2020

IAB SA chair announced

IAB SA chair announced

IAB South Africa 15 Oct 2020

Top brands in Africa could lose up to $60bn due to pandemic

Top brands in Africa could lose up to $60bn due to pandemic

15 Oct 2020

All Assegai Awards finalists revealed

All Assegai Awards finalists revealed

DMASA 15 Oct 2020

Tractor Outdoor unlocks the potential of a DOOH programmatic buy in new Mini campaign

Tractor Outdoor unlocks the potential of a DOOH programmatic buy in new Mini campaign

Tractor Outdoor 15 Oct 2020

Surge in online advertising campaigns on MyBroadband

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Broad Media 15 Oct 2020

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Accelerate your brand's growth with digital marketing

Desiree Gullan 14 Oct 2020

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Recovery of the print, imaging and document industry is complex and long but encouraging

Chris de Beer 14 Oct 2020

What's on at the 2020 virtual integrated Ugu Film Fest

What's on at the 2020 virtual integrated Ugu Film Fest

14 Oct 2020

Prisa president, Dr Dalien Rene Benecke – senior lecturer Communication at the University of Johannesburg.

#2020AfricaBrandSummit: The role of PR and communication during crisis

Juanita Pienaar 14 Oct 2020

Your backstory is a front page story on Biz

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Bizcommunity.com 14 Oct 2020

Naked marketing: Welcome to the new way of things

Naked marketing: Welcome to the new way of things

Chélin Ramos 14 Oct 2020

How advertising in news benefits brands

How advertising in news benefits brands

IAB South Africa 14 Oct 2020

White Star steps in to keep the local beat alive!

White Star steps in to keep the local beat alive!

OnPoint PR 14 Oct 2020

Bilingual websites for SA shopping malls promote inclusivity

Bilingual websites for SA shopping malls promote inclusivity

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Small business owners can win a Toyota Hilux on KFM

Small business owners can win a Toyota Hilux on KFM

Primedia Broadcasting 14 Oct 2020

East Coast Radio's 'The Big Favour' donates R1m to support class of 2020

East Coast Radio's 'The Big Favour' donates R1m to support class of 2020

East Coast Radio 14 Oct 2020

#FluxTrendsMasterclass: Navigating marketing solutions for SMEs post lockdown

#FluxTrendsMasterclass: Navigating marketing solutions for SMEs post lockdown

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The power of storytelling

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Dentsu 14 Oct 2020

Eatbigfish launches Challenger ID in Africa with regional partner Delta Victor Bravo

Eatbigfish launches Challenger ID in Africa with regional partner Delta Victor Bravo

eatbigfish 14 Oct 2020

Nando's Hot Young Designer Talent Search 2020 finalists revealed

Nando's Hot Young Designer Talent Search 2020 finalists revealed

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#OrchidsandOnions: Iconic channelling

#OrchidsandOnions: Iconic channelling

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Effie Worldwide launches series of marketing effectiveness virtual workshops

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Smart African retailers are rising from the ashes. Here's how

Smart African retailers are rising from the ashes. Here's how

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Priya Dogra, president, WarnerMedia Entertainment Networks, EMEA and APAC. Image credit: WarnerMedia.

EXCLUSIVE: New structure in place for WarnerMedia's EMEA region

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Momentum #SheOwnsHerSuccess | Womentum Tribe Virtual Essay

Momentum #SheOwnsHerSuccess | Womentum Tribe Virtual Essay

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Africa news

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Google Ads is top choice for app marketers in Africa

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Top brands in Africa could lose up to $60bn due to pandemic

Top brands in Africa could lose up to $60bn due to pandemic

15 Oct 2020

Eatbigfish launches Challenger ID in Africa with regional partner Delta Victor Bravo

Eatbigfish launches Challenger ID in Africa with regional partner Delta Victor Bravo

eatbigfish 14 Oct 2020

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Effie Worldwide launches series of marketing effectiveness virtual workshops

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