The upcoming release of X-Games 3D is set to transport cinema-goers to a vastly different dimension of extreme sports using digital 3D techniques to show wild gamers such as skateboarding Bob Burnquist and Travis Pestana's rally car.
Jenni Critchfield stated that, "We are excited about this first for Cinemark, as it marks the beginning of a new era for cinema advertising. The 3D element not only adds a brand new dimension to our 'old' product base but is certain to also have big rewards for our clients."
Melissa Cogle, media planner for Nashua Mobile explained that the brand is well-known for its involvement in sport and has reconfirmed its positioning through this opportunity. She added that; "By being the first client to do a full 3D advert, the company displays its innovativeness and ability to be early adopters of cutting-edge technology."
