Celebrating 100 years of its iconic glass bottle packaging, the global exhibition will feature an array of themed art, historical artefacts and artwork by world-renowned artists such as Burton Morris, Clive Barker and Norman Rockwell, including South Africa's Mbongeni Buthelezi among many others.
The contour bottle was granted its trademark status after appearing on the cover of Time Magazine, the first commercial product to do so, cementing it as an American symbol and a global icon of popular culture. It has over time inspired many moments of happiness in film, social history, design and fine arts. From Andy Warhol to Keith Haring and Matthew Williamson and Uniqlo, the contour bottle has gained global status and recognition as a muse to artists and designers around the world for 100 years.
South Africans will be the first to view these artworks, a selection from the company's 33,000 art piece collection, which the company has amassed since 1928. From Cape Town, the art tour will travel to Johannesburg and then 14 other countries with a final stop in Australia at the end of 2015. Ted Ryan, Director of Heritage Communications of The Coca-Cola Company, curated the Coca-Cola Bottle Art Tour.
