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Community newspapers dominate market
With a combined print order of almost 4 million copies every week, the Newspaper Advertising Bureau (NAB) is dominating the market through it's network of 147 represented community, daily and weekly newspapers.
Gill Randall, Joint Managing Director, says: "This makes NAB the ideal first port of call when planning newspaper communication, whether it's a geographic or a target market objective, we've got access to the best data sources available to support marketing decisions, including our own 'Roots' survey - the most comprehensive geographic retail and readership research available.
"Collectively, our community, daily and weekly newspapers have a far higher reach, and readership, of urban consumers than any other print medium. Target markets are also more accurately captured with this media type and coupled with regular research, locally focused advertising and editorial content, we provide advertisers with the relevant environment to leverage advertising messages.
"NAB's geographically focused newspapers are the key vehicle for delivering relevant local news and advertising content to consumers at a time when readers are receptive, which makes this media type an ideal vehicle to increase advertising and brand communication."
