BD, FM top the polls

BDFM's brands were rated under the business-to-business category with a sample of 400 senior business people - including CEOs, CFOs and COOs - from companies of all sizes, who were interviewed via TNS Research Surveys' CATI system.

"We're absolutely delighted that our two brands were once again recognised and voted for by the South African business community," says BDFM marketing manager Tshego Malinga.

"The survey indicates that business executives prefer and value the high-quality journalism offered by both Business Day and Financial Mail. They are their media products of choice."

And that is good news not only for BDFM and its stable, but advertisers as well, says Malinga.

"Advertisers who wish to reach our country's top-tier business audience with their messages need look no further than Business Day and the Financial Mail - their target market is right there," she declares.