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The potato crisp revolution
In an extension of their have better-for-you, guilt-free snacking range, Pyotts VitaSnack has introduced revolutionary VitaSnack potato crisps, which implement oven-baked technology as an alternative to fried versions, making these hexagonal-shaped, gluten- and MSG-free potato crisps 60% lower in fat.
Four flavours in packaging designed by Jansen Graphics are aimed at LSM 7-10 in print and radio promotions, in-store activities, dedicated POS and a sampling campaign at beaches, shopping malls, airports, events and intersections.
"VitaSnack has become an icon of health and well-being and these 'new-age snacks' have made way for greater consumer choice. We are committed to meet the challenge of delivering great tasting, convenient, better-for-you, high-quality snacking alternatives. The new potato crisps do not only offer a revolutionary, MSG-free, 60% lower fat offering, but also deliver on taste," commented Sian Loehrer, Pyotts Senior Brand Manager.
A competition in which 200 consumers who purchase a banded pack of potato or wholewheat crisps automatically win R1000 and stand a chance of winning the R1 million grand prize will run until 31 January 2006.
"The opportunity to win R1 million in a consumer promotion will add excitement to the launch of this product and drive sales volumes within the VitaSnack brand," added Loehrer.
VitaSnack has added a new dimension, stimulating the snacking market with its leading-edge innovation, and the new potato crisps are expected to revitalise, energise and create competition within the potato crisps category and increase the visibility of the baked snacks category.
