What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Easy to open, store and pour
The most significant shift experienced in the dairy industry to date has been the challenge of keeping abreast of technological advancements in the design and implementation of packaging. Douglasdale Dairy, which launched its new packaging design in 2005, recently commissioned Elopak South Africa to produce Pure-Pak Mini-Diamond cartons, a lightweight packaging solution with the added convenience of a re-sealable screw cap.
The new packaging of the Douglasdale Dairy 500ml Milk, Amasi and Buttermilk and 330ml Cream offers striking head-to-toe graphic capabilities, while maximising the area for apply branding by off-set litho printing capability.
In addition, the packaging is easy to open, easy to store, pours well, has drip proof performance, shows any evidence of tampering and reseals easily to keep in freshness.
"The packaging also meets the needs of our customers on the run who demand convenience and to this end the Pure-Pak cartons allow consumption anywhere anytime," explains Marina Hanson, marketing manager of Douglasdale Dairy, which has been in packaging and distributing milk in Gauteng for over 70 years.
"The new cartons further enhance our commitment to our customers that they are purchasing a quality product that is guaranteed to be fresh," she concludes.
