The campaign kicked off on Monday, March2, 2009 with DJ food drops, which were delivered to handpicked radio stations that are aimed at the ANAT target market. These are being followed by an on-air competition through which listeners can call in to win iPods and docking stations worth R3,500.
The promotion will run for five weeks ending on April 3, 2009.
Stations for the promotions include:
• YFM (2 to 6 March),
• 5FM (9 to 13 March),
• Highveld (16 to 20 March),
• Metro FM (23 to 27 March),
• Jacaranda and Good Hope FM (30 March to 3 April)
Each station will run the competition for a full week, ending with the draw on Friday, April 3. Six iPods and Docking Stations will be given away during the promotion period.
Posters and leaflets have been produced to support the promotion in store.
This campaign is designed to see PR and advertising join forces to deliver a seamless message on air and in-store.
