After 20 years in the industry, both on the agency and client side, in Asia Pacific and South Africa, I have launched brands globally, regionally and locally; I have helped brands build their digital presence; I have run countless tactical promotions to drive immediate results; I have conducted multiple workshops; I have celebrated many brand successes and, at the same time, cried over many failures and failed attempts.
Some of the brands I've worked on include BMW, Burger King, Citibank, Development Bank of Singapore, Great Eastern Life Assurance, Heineken, HP, Hyundai, Nokia, Old Mutual Wealth and Asset Management, Pernod Ricard SA (Jameson, Chivas Regal, Absolut and Malibu), Sasko, Singapore Telecommunications, Singapore Tourism Board, Unilever, Windhoek Beer and Zurich Insurance.
4. Tell us a few of your favourite things.
Morning cuddles with my kids. Sundowners at Bakoven. The rare dinner date at a new restaurant with my favourite man, when we can find time. The Jupiter team right now.
The Jupiter Drawing Room Cape Town has restructured to ensure clients have a one-on-one relationship with the key people working on their account...
28 Sep 2017
5. What do you love about your industry?
The opportunity to combine creativity and business. The mixed bag of people. The energy and sometimes the craziness.
6. Describe your average workday, if such a thing exists.
It starts off with a mad rush of trying to get the kids to school on time, then a coffee in the office to calm down before the madness of the day starts, which usually includes meetings with clients, reviews with the team, some thinking time for the client and for our business, sometimes new business meetings, and putting together proposals. No, there isn’t an average day!
7. What are the tools of your trade?
Interpersonal skills and emotional intelligence. It’s a people business.
Probably Wieden + Kennedy, for their continuous amazing work on Nike, Bud Light and Old Spice that connects emotionally, no matter where or who you are. They’ve managed to not be boxed in as a traditional or digital agency, but as a creative agency that is relevant, no matter what the channels are.
RG/A is the other agency I watch closely. It’s amazing how they just keep changing and transforming to stay ahead of the game.
9. List a few pain points the industry can improve on.
We don’t do what we do for our clients, for ourselves! As advertising agencies, we are so bad at advertising ourselves.
Leigh Andrews (@leigh_andrews) AKA the #MilkshakeQueen, is Editor-in-Chief: Marketing & Media at Bizcommunity.com, with a passion for issues of diversity, inclusion and equality. She's also on the Women in Marketing: Africa advisory panel, was an #Inspiring50 2018 nominee, and can be reached at ...
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