Castle Lager, Kalahari Ads produce travelling winners

The Castle Lager competition, which centred on the main protagonists of its recent TV adverts and their unique, controversial and hilarious preparations for 'surviving Kiwiland', saw Guillum-Scott answer a series of questions to win the once in a life-time prize, which he'll be sharing with his mate, David Richardson, who has never travelled overseas before.

"We're thrilled to be able to make Will and David's dreams come true," commented Castle Lager's marketing manager, Charl Bassil. "As September draws closer, we'd like to remind every South African that it is time to come together and rally behind the boys to help them on their way to glory." Post your message of support to the Springboks on the Castle Corner Facebook page.

Two lucky advertisers

The win-a-car competition, which has been running since 15 June, required entrants to upload an advert on the Kalahari Ads site, which would automatically enter them into the competition to win a car, a VW Polo TDI valued at R225 000. A lucky draw would determine the five competition finalists, and then the five finalists would be presented with keys, one of which would open the car.

Following the first internal draw, five individuals were notified that they were the finalists. However, a procedural glitch resulted in the individuals being incorrectly selected, as they were chosen based on the volume of adverts they had placed, instead of being randomly selected by means of a lucky draw.

"Unfortunately, this was not in accordance with our competition terms and conditions," says Paul Casarin, GM for Kalahari Ads. "We have therefore addressed the mistake by honouring the first draw and then conducting a second draw, in accordance with the stated competition terms and conditions, thus creating two draws, with two cars as prizes. This outcome ensures we meet the expectations of all contest entrants, without detracting from the rules of our competition.

"The response to the competition has been successful and we have seen an increase in the amount of traffic to the website and an increase in the number of adverts being uploaded."

Stephen Newton, CEO, E-Commerce Platforms South Africa within MIH Internet Africa, which owns Kalahari Ads, has expressed his support in the double draw decision. "Honesty is an important part of our business, as is consumers' trust in our brand, so it is important for us to show this in our actions. We are entirely supportive of the fact that Kalahari Ads was aware that there was an error and found a way to solve it that benefitted the consumer."