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Snip & Save campaign rolls out to taxis and trains
Earlier this year, Shield contracted ComutaNet to introduce its unique 'Snip & Save' sachets and drive sales of the deodorant. Eight months later, after an extremely successful drive, Shield has commissioned a two-fold campaign reiterating the message with highly visible ComutaNet taxi advertising and maximising the captive commuter market at train stations via Commuter FM.
Shield 'Snip & Save' ads will be displayed on the backs and full-side panels on 320 taxis for eight months. Augmenting the taxi campaign with matching ads on Commuter FM will reach millions of train commuters every day. The two media platforms will expose 'Snip & Save' to a nationally targeted audience in the most potent manner.
"The Shield 'Snip & Save' taxi campaign is designed to reach the vast working sector of the population of South Africa where the refill segment is extremely important. It was essential to use an advertising medium that generates huge numbers of opportunities in predefined areas," says Scott Pringle, Deodorant Marketing Manager from Unilever. "As Unilever was first to market a sachet refill for Shield deodorant, ComutaNet was selected to ensure we effectively reach these consumers."
