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There has been a good deal of movement on the outdoor scene, with three media types growing their 7-day penetration, and the rest showing growth in various sectors of their audience.
Continuing its upward climb is billboard advertising, with 74.8% of people (22.677-million) being exposed to this medium, up significantly from 73.5% in the previous survey. Billboards have grown their audience in large urban areas, Limpopo and Gauteng.
Exposure to store advertising (facias) has grown significantly over AMPS 2003B - from 81.0% to 82.5% (25.004-million people). This media type is up in large urban areas, the Western Cape, and the Free State.
Truck advertising exposure is also up significantly, from 49.9% in the previous survey, to 52.4% (15.896-million). Gains have been made in metro and large urban areas, the Western Cape, Free State, Eastern Cape, and Gauteng.
Profile shifts:
For more information, please visit: www.saarf.co.za.
Issued by Fabig & Pead Marketing on behalf of SAARF