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Share thoughts on art at FNB Joburg Art Fair's social media platform
The FNB Joburg Art fair has taken to social media platforms to encourage everyday South Africans to share their thoughts and opinions on art. Well known personalities like Francois Pienaar, Ruda Landman, Dion Chang and DJ Sbu have taken the lead in starting the conversation when they attended the media launch of the FNB Joburg Art Fair in Johannesburg earlier this month.
The personalities were asked to provide their personal interpretation of works by Thea Soggot, Simon Stone, William Kentridge, Georgina Gatrix and Mbongeni Buthelezi. Their comments are available on the FNB Facebook page www.facebook.com/fnbsa where videos of their opinions can also be viewed.
DJ Sbu had the following interpretation of Georgia Gatrix's Thinking about boys: "It is quite interesting because I see a lot of eyes. Her frame of mind, real thinking, thinking outside of the box in how they see the world. Not one-dimensional thinking, but multi-dimensional."
William Kentridge's Kinetic sculpture really intrigued Dion Chang. "I would really like to see that close-up, do a closer inspection, see how the mechanics work. This really brings me back my love of a little handiwork and some kind of skill in terms of making a painting or a sculpture."
Art is open for interpretation
The 2012 campaign for the FNB Joburg Art Fair centres on the idea that art is open for interpretation and that it is not only the art expert or collector who is allowed to comment on a piece. "Our aim is to get the public involved by encouraging them to voice their opinion and thereby enticing the man on the street to attend the FNB Joburg Art Fair and experiencing the amazing African contemporary art this fair has to offer," says Bernice Samuels, chief marketing officer of FNB.
By logging on and commenting on any or all of the artworks, the public stand a chance to win R10 000 to be spent on buying art at the FNB Joburg Art Fair itself, that takes place between 7 and 9 September 2012 at the Sandton Convention Centre. The competition closes at 12am on 6 September 2012.
