After working behind the scenes by writing for other SA musicians and performing in various local music groups for the past 10 years, the R&B crooner released “That’s Why I Love You” on all streaming platforms during the last week of December 2020.
Platinum, who is 35, rose to fame as a finalist on The Voice SA in 2019.
“The song was inspired by the need to get back to love, back to the basics of a wholesome loving human experience. With this offering, I’ve gone back to my R&B roots but this time I’m working with a bigger group of experts in the genre including an R&B producer god from the ‘90s,” he says.
For Platinum, releasing “That’s Why I Love You” is one of his dearest accomplishments to date, after having initially only focused on songwriting and producing for other top local artists.
“For a bit, I was mainly working behind the scenes composing TV jingles and writing for other artists. At the same time, I was working on finding a sound that I resonated with. I didn’t just want to make music for the sake of making it”
His self-titled album, Tye Platinum, is due for release later this year.
I caught up with him last week.
Using the attention to influence the world positively.
I don't think I will be able to do that, I love music too much! Ha-ha.
I am so fortunate to be able to use music as an outlet to express myself and at times even as a means to better myself. Music is an inward connection.
Getting an insight into other creatives' brains, their formulas, workflow, etc.
God bless all the men and women on the frontline fighting this Covid-19 pandemic.
My DAW or digital audio workstation.
A fresh healthy green juice for everyone.
To open for Boyz II Men in Cape Town, South Africa.
I stay in my lane.
Tokes, T&Cs, TP, Pie.
I would definitely be part of Neil Powell’s SA 7s squad.
Ambitious, cautious, dreamer, believer, manifested.
My tan Grasshoppers.
Siennie man (sien die man): Do you understand?
The completion of my debut album.
One day a week I take time to complain about basically everything and, yes, I have people who listen to me.
The fear of burning popcorn is real.
I sometimes mess with the musician’s instruments like detune guitars or transpose keyboards.
Hard work outweighs talent each and every time.
I come from a charitable clan, it’s my foundation. We do whatever we can to help.
World peace and harmony, we pray, Amen.