The International Fresh Produce Association (IFPA) is one of the largest and most diverse international associations serving the global fresh produce and floral supply chain. The association is a combination of the Produce Marketing Association (PMA, founded in 1949) and the United Fresh Produce Association (UFPA, founded in 1904).
"The subjects under discussion are relevant to all industry role players, who will greatly benefit from exposure to the insights and ideas of local and international experts in their fields. The opportunity to grow relationships with new and old business partners and colleagues is also a major attraction for everyone involved, myself included," says Jaco Oosthuizen, IFPA Southern Africa country council chair
Attendees can look forward to an on-stage talk show with Bruce Whitfield, 702 Talk Radio and The Money Show, and key industry leaders who have adapted to challenging conditions.
IFPA CEO Cathy Burns will present on the state of the southern African fresh produce industry, and Rubab Abdoolla from Euromonitor will explain how to use consumer trends analysis to stay competitive and grow sales in the year ahead and beyond. The director of sustainability at IFPA, Tamara Muruetagoiena will participate in a highly relevant panel discussion on solving sustainability and logistics issues.
