“During a refurbishment project such as the one we’ve implemented, it’s very important to make sure that shoppers are well informed of the processes that are underway. This is one of the reasons why the concierge ambassador programme was started,” explains Andrea de Wit, marketing manager of Menlyn Park Shopping Centre.
Apart from helping shoppers to navigate through the centre during renovations, the ambassadors provide helpful hints and updates on new tenants. “Our shoppers have been thoroughly delighted by this initiative and it’s had a positive effect on our footfall numbers over this period.”
The ambassadors are stationed in the existing centre, in The Village (the temporary mall) and in Grocery Avenue, which contains the centre’s main food and grocery outlets. They will be on duty right through to December 2016, seeing the centre through most of its renovations.
