What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
UPS systems offer green technology
Worldwide, Eaton Power Quality is promoting its Green Leaf label, which is used to identify its product, solution or service that offers proven exceptional environmental benefits. "Although all of the company's products and solutions are designed to meet or exceed government standards for protecting the environment, those products and solutions with the Green Leaf designation go well beyond these standards to provide exceptional environmental benefit," explains Evershree Mathadeen, sales manager at Eaton.
There is a growing commitment to green technology and sustainability in the global uninterruptible power supply (UPS) market, she adds.
"Sustainability is meeting the current needs of our society in ways that enable future generations to meet their own needs," says Mathadeen. "For us, this includes developing customer solutions that drive sustainable growth around the globe, including efficiently using and conserving global resources, developing energy-efficient products, reducing emissions and protecting the environment."
Two Green Label products are the 9395 UPS system, which reduces electricity consumption in large data centres, and the Blade UPS, which reduces electricity consumption for blade servers, data centres, networking applications, storage devices and critical IT equipment.
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She adds that, without environmental awareness, companies risk losing out on international trade, facing prosecution or clean-up costs and could find themselves paying out a great deal of money on damage control to redeem themselves in the eyes of an increasingly vigilant public. Understanding this, as well as the difficulties many companies face in dealing with their e-waste, the company has developed a recovery service for UPS at the end of its life to provide its clients with a disposal solution that fully respects the law and the environment.
"The aim of this UPS recuperation service is to industrialise the recycling of equipment at the end of life to meet expectations of clients while also respecting the legislation in force," Mathadeen says. "We strive to create products that are safe in their intended use, conserve energy and materials and prevent pollution throughout the product lifecycle, including design, manufacture, use and end-of-life management." The company has an ISO 14001 certification and adheres to the Restriction of the Use of Certain Hazardous Substances directive.
One example of a recent environmental achievement is the UPS plant in Finland, which has reduced its energy consumption by 50% and reduced both water and mixed waste by 80% within the past five years. The company has taken its own advice to heart and is aiming to decrease greenhouse gas emissions by 18% by 2012.
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