Caltex brings the joy back to family road trips this festive season

(Image: Danie van der Merwe, via Wikimedia Commons)

"To ensure that another generation of South Africans learns to love the White Rabbit, we are inviting children across the country to join the White Rabbit on his Big Holiday Adventure this summer," comments Jill Koopman, brand manager at Chevron South Africa, the international energy company that retails via the Caltex brand locally.

Caltex is running a promotion at selected forecourts from 2 December 2011 to 31 January 2012, to encourage kids to get their White Rabbit Sticker Book and start collecting stickers to complete 20 fun scenes in the Caltex White Rabbit's Big Holiday Adventure sticker book.

Join the adventure

The sticker book features 20 thrilling and fun-filled adventures with the White Rabbit. Each sticker card has a unique code that children can SMS to receive additional free digital content, such as audio book stories, ringtones, wallpapers, animations or even interactive games to make the White Rabbit come to life on their cell phones. In addition to that, each SMS serves as an entry to win one of 10 prizes, such as an iPad, iPhone, iPod, Nintendo Wii, Nintendo DS console or a Playstation 3.

"This is a classic retro White Rabbit promotion but brought into the 21st century and catering to the mobile generation with the addition of the digital component. We received countless fan requests for a sticker promotion on our Facebook page, which is one of the main reasons we have introduced this promotion this Christmas."

"Not only is this a great way to entertain your kids on those long festive season break car trips, it also is a fun stocking filler for those looking for ideas this Christmas. So all in all we hope that our White Rabbit will keep children entertained so parents can enjoy the drive to holiday destinations around the country," concludes Koopman.

For more information on the promotion, go to www.caltex.com/za/promotions/caltex-white-rabbit/.