Known as the place where sneaker collectors and aficionados can buy, sell, or trade sneakers, as well as buy locally and internationally produced apparel and footwear, SXC is more than a product expo as it also adds live music, activations, and entertainment to the mix.
The live entertainment lineup will include artists such as Riky Rick, YoungstaCPT, Patty Monroe, Gemini Major, A-Reece, and Tshego. Local DJs in attendance include Ready D, Veezus, K$ and JJ Fresh, who will be hosting SXC alongside Smash Afrika. The event will also play host to local and international fashion labels, big-name brand activations, food vendors, live sneaker customisation, a kid’s corner, as well as a mobile barber.
Special guests at the event will be Los Angeles-based SANDALBOYZ. Founded in 2016, the American label purveys premium pool slides and socks and has collaborated with the likes of Staple and Daily Paper. Described as a movement and lifestyle, existing to bridge the gap between sophistication and comfort, the footwear brand is known for their unique styles and colourways. SANDALBOYZ is the brainchild of Andrew Dharmosetioand Fran Marchello, also known as Franalations – longtime sneaker collector, who has amassed a collection that includes some of the most sought-after pairs from the early 2000s as well as contemporary releases. SANDALBOYZ will also be showcasing at SXC.
Founder and co-director of SXC, Zaid Osman, is one of South Africa’s most notable sneaker collectors and aficionados. Having spent his most formative years growing up in the United States of America, Osman brought with him not only a great love for sneakers but also ideas on how to build the sneaker and street culture in South Africa.
SXC has traditionally been the ideal platform for local and global sneaker brands to showcase their latest designs and activate consumer-facing campaigns. However, Osman ensures that wherever SXC events are held that local apparel and footwear brands are offered the opportunity to showcase and sell their designs, too. “There’s no denying that big-name and global brands will always hold a certain appeal, but it’s time South Africa rallies behind and supports local designers just as passionately,” adds co-director of SXC, Tebogo Mogola who joined forces with Osman in 2015.
Pre-sale tickets are available online for R80 per person, and R100 at the door.
Tickets for the Cape Town SXC are available at Computicket.
