Kit Kat flies high to support Felix Baumgartner

The confectionery brand started its ascent, dubbed 'Break from Gravity' from Cambridgeshire (UK) at 11.20am, rising to a height of 35.5 km. Camera footage, which tracked the chocolate's ascent and descent, was shared via the brand's social media channels.

Clients

• Stewart Dryburgh, global marketing manager, confectionery SBU
  
• Tamara Spada, digital and social manager, marketing and communications

Creative team

• Creative agency: JWT London
  
• Executive creative director: Russell Ramsey
  
• Digital executive creative director: Ricardo Figueira
  
• Creative directors: Barry Christie and Jason Berry
  
• Creative: Chris Jones
  
• Community manager: Ria Campbell
  
• Producer: Laura Thorne
  
• Planners (creative agency): Mobbie Nazir and Richard Cottingham
  
• Global director in charge: Kat Sutcliffe
  
• Account director: Kate Gunning
  
• Head of JWT Live: Jonathan Terry

It was posted on the Kit Kat Facebook page and on Twitter (@kitkat), where users were encouraged to use the hash tag #BreakFromGravity.