Online research offers participants incentives

Josephine Buys

"Having witnessed how social media initiatives, such as Facebook, have changed the way in which we communicate with each other on all levels, from business to lifestyle, it was a natural progression to take traditional market research to the next level," explains Josephine Buys MD of Gutfeel.co.za.

"It offers a completely online platform that allowed brands and consumers to interact with each other almost immediately and for brands to be able to understand what their consumers wanted, needed and had to say about their service or product offering."

Feedback within 12 hours

click to enlarge

Traditionally research or product development would take months; however, with the website, a brand can now speak directly to thousands of consumers and get their feedback within 12 hours. It was designed to be user friendly, easy to navigate and the entire process from registration to participation in an opinion poll takes minutes.

"From a brand's perspective, it has the ability to pre-determine who it wants to speak to ie age/gender/region and have a real time engagement with consumers that provides them an honest and unedited response to their research."

Buys is an entrepreneur with a successful record of accomplishment in marketing, sales, brand architecture and strategy. She is the founder of Brand Central and the co-founder of The Thursday Club.

For more, go to www.gutfeel.co.za.