Another cool branded ride for SA

Adding to the entertainment on South African roads, adidas officially launched its new campaign called 'All Originals Get on the Bus', on Wednesday, 27 July 2011 at the its Originals store in Melrose Arch, Johannesburg, in partnership with Oppikoppi Festival, which is where the bus is headed at the beginning of August.

The campaign is centred on the adidas Originals bus, which, in keeping with the retro aesthetics associated with the trefoil logo which was created in 1972, is a classic restored and branded VW seventies bus. Unofficially nicknamed the 'adibus' it features the classic blue and white logo and three stripes and is kitted out with an on-board photo booth, sound and screens.

The bus will travel to various parts of the country, attending nationwide events from shopping centre and in-store activations, music festivals, street inspired events, art events and various other unexpected pop-up parties.

"Consumers to engage with the brand"

"We want our consumers to engage with the brand and our brand ambassadors and become part of the campaign. Consumers can do this by having their pictures taken on the bus and these will be uploaded to various social media platforms," explains Bradley Stern, senior trade marketing manager at adidas South Africa.

adidas South Africa worked with the brand activation agency What's Phat, which conceptualised the campaign and produced the All Originals bus.

People will be able to follow the movements of the bus on Twitter (@adidasZA), get their photo booth pictures on Flickr and tag themselves on the Facebook page www.facebook.com/adidasoriginals.