After a quick whip around the very 'creative' Bizcommunity.com team, who were obviously inspired by the magnificent view of Table Mountain from their office windows, we've already discounted: Assvoel, Dodo and Ostrich, as being far too cynical. Ditto the Cuckoos - let's give the ACA a chance - their motives in the end in uplifting and transforming the industry are genuine, despite the bitter politicking behind the scenes between the MFSA and the industry.
Other suggestions were the Hadeda's; the Hoopoes; the Bokmakierie Awards (the big stick approach?!); the AcAblief Awards; or the EkLoerieAffie Award... all a play on the ACA acronym!
How about some more positive role models? We can't use the mighty Lion as Cannes has that one; an Elephant might be perceived as a "white elephant" and the "Ellys" doesn't quite have the same ring to it. Maybe we should look elsewhere than the big 5.
How about the Isaziso Awards (meaning advertising/advertisement in Xhosa and Zulu)?
But, if we're going to appeal to broader emerging markets, other than just South Africa, a purely African or colloquial sounding name might not fly further.
In any event, since there is finally, some consultation in the industry, we want the opinion of our illustrious 31 000 readers. We've indicated to the ACA they should keep an eye on the message boards on Biz, as they are sure to be buzzing... so here's your chance to give your input!
