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The ‘hole' story of the Gautrain road collapse
Morrisjones&co were quick off the mark for its client Polyfilla when a major arterial road in Johannesburg collapsed earlier this week, apparently due to excavations below it for the Gautrain project. The campaign will run in the weekend papers.
The idea was created by morrisjones&co group head, Margarita Karvouniaris.
“Often the best way to dramatise the benefit of a product is to link it to something top of mind with consumers. Everybody is currently talking about the sinkhole, and it was the perfect opportunity for Polyfilla to offer a solution” she says.
“South Africans have a great sense of humour, and this ad will not only sell more Polyfilla, but will raise a few laughs too.”
