The ‘hole' story of the Gautrain road collapse

click to enlarge

The idea was created by morrisjones&co group head, Margarita Karvouniaris.

“Often the best way to dramatise the benefit of a product is to link it to something top of mind with consumers. Everybody is currently talking about the sinkhole, and it was the perfect opportunity for Polyfilla to offer a solution” she says.

“South Africans have a great sense of humour, and this ad will not only sell more Polyfilla, but will raise a few laughs too.”