Most Read

  • We Will Rock You tour of SA postpones to 2022
    Showtime Management and international partner Selladoor Worldwide have postponed the South African tour of the We Will Rock You musical to 2022. South Africa is currently in its third wave of Covid-19 infections and, as such, the government has implemented precautions that only allows for a total audience of 100 people.
  • #YouthMatters: Leigh-Anne Salonika, founder of OnlyKind
    From East London to some of South Africa's most storied agencies. After winning on global stages and achieving what she set out to on the inside of the corporate advertising machinery, Leigh-Anne Salonika is living her purpose, and in doing so working with brands to unlock theirs By Evan-Lee Courie
  • 6 critical PoPIA compliance steps to take before 1 July
    The eleventh hour is upon businesses who are not Protection of Personal Information Act (PoPIA) compliant. The effective date of 1 July is upon us. By Rian Schoeman
Show more
Business services

Africa

More...Submit news
Advertise on Bizcommunity

Subscribe to industry newsletters

LG makes a play for Siya Kolisi

LG Electronics is proud to announce that it has signed a three-year partnership agreement with Springbok captain Siya Kolisi.
Siya Kolisi
This strategic partnership has stemmed from a mutual philosophy that focuses on changing lives for the better. Both LG Electronics and Kolisi have become synonymous with their social efforts and constant innovation.

“LG has a way of making sure that people can access the best technology to ensure the ultimate peace of mind,” said the Springbok captain. “Their ability to use this technology to not only better lives but also gives people more time to focus on what’s important is something that I am proud to be a part of,” he added.

"Siya’s dedication to giving back to communities, continuously reinventing himself to be the best is truly inspirational and something that aligns with the core of our brand. We hope that this partnership allows us to reach more South Africans and assist them in leading better and healthier lives through technology,” said LG South Africa president Deuk Soo Ahn.

The three-year partnership will start in May this year and will see Kolisi become more involved in LG’s campaigns and various initiatives.

“At LG, we believe in making a positive difference in people’s lives. Making life more meaningful through innovation is the reason for our being,” added Mr Ahn.

How LG's innovations are changing the way we live, work and play

LG is a company that uses innovation to not only make life easier, convenient and more entertaining but also to make 'life good'...

Issued by LG 11 Mar 2021


As the world continues to evolve, LG is committed to staying ahead of the curve while ensuring that local communities can keep up with all the changes. And with so many exciting projects in the pipeline, we can't wait to see how this partnership between the electronics leader and world-class sportsman plays out.

LG
LG's philosophy revolves around people, sincerity, and sticking to the fundamentals. It is to understand our customers and to offer optimum solutions and new experiences through ceaseless innovation, thus helping our customers lead better lives.
Comment

Read more: LG, Siya Kolisi

Related

News

Let's do Biz