“The platform offered by bus advertising uniquely fits the strategic direction of the Sowetan”, says Lorraine Mofokeng, the newspaper's marketing manager. “The branded busses are an integral part of the Johannesburg commuter's daily life, as we are. We pride ourselves on reflecting the aspirations, hopes and dreams of our readers; a reader that commutes daily to make those dreams reality, with the Sowetan as a trusted companion.”
Charl Timms, CEO of SP Media adds: “The Sowetan has captured an impressive market share of 44% readership among the 2.1 million monthly commuters. We provided the newspaper with a comprehensive media solution that features high-impact exterior branding, enforced by internal branding strips. The interior branding speaks to the commuter in a captive environment, reiterating the brand promise whilst ensuring strong name recognition,” he says.
The six-month transit media campaign also includes a series of bus activations designed to ensure that every element featured in the campaign tells the story of the newspaper, one that for the past 28 years and into the future.
