Sales rising at NetFlorist's Bakery

A novel idea in the gifting world Ryan Bacher, NetFlorist MD, says that The Bakery has been growing 50% month on month and whilst there is only one bakery within the Gauteng area at present, the company is set to launch bakeries in Cape Town and Durban later in the year.

Originally starting with just a single pastry chef, the bakery family has grown to a team of five within three months and they are looking to expand with more creative chefs joining their ranks. The Bakery team is headed up by Zani Muller, who comes with considerable experience in the world of baking and pastry. Muller graduated from the Silwood School Cookery in Cape Town and later went on to become the pastry chef at Smiths of Smithfield in London, a restaurant owned and run by celebrity chef John Torode and Nick Mason of Pink Floyd.

Not just satisfied with sending out baked goodies such as cupcakes, brownies and cakes, NetFlorist also offers customers the opportunity to put their own stamp on their tasty treats with personalised products such as cakes, larger than life giant cupcakes and even cupcake bouquets. With the bakery being the new kid on the NetFlorist block, the range of goodies at the bakery is at present limited to six products, but says Bacher, this will grow with the addition of doughnuts, chocolate dipped strawberries, home-style biscuits, croissants and cookie bouquets being introduced to the range later in the year.

With the online ordering and delivery of baked goods being a major online category with the overseas market, the company was in a prime position to bring this innovative idea to South Africa, says Bacher. Already in the business of delivering perishable goods such as flowers and gourmet hampers, it was a natural progression to utilise its unique cooling facilities and vehicles to deliver freshly baked cakes and goodies to the South African public.

For more information, go to www.NetFlorist.co.za.