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Sporting trivia

SA Sports Illustrated (SASI) launches its new masthead and pay-off line "Know it all" this month - a testament to its reputation as the most successful multi-sport magazine in South Africa. Editor Steve Smith comments: "We changed the thin 'Illustrated' typeface and made it bigger and bolder."

14 Apr 2005

"This doesn't only make SA Sports Illustrated more immediately visible and recognisable on the newsstand, but it also builds awareness of the black and red masthead as the visual representation of our brand."

The thought behind the "Know it all" pay off line was that it would reinforce SA Sports Illustrated's position as the sports authority among magazines and infer that a reader can also "know it all" if they read the magazine.

"Sport is an integral part of South African life and the power of sport and the power of communicating within a positive sporting environment such as SA Sports Illustrated is extremely effective," says Smith.