Gauteng's 702 Talk Radio gets our vote for creativity! A couple of days prior to election day, the radio station put up its own 'election posters' advertising its blanket live coverage of the historic 2004 elections signaling South Africa's 10 years of democracy.
Then on Tuesday, the day before election day - to reinforce its election message of an "Eye on Election 2004" - the radio station delivered a hamper to media and key clients consisting of a can of Red Bull energy drink, pronouncing: "The only bull you'll get from 702 this Election".
On election day, listeners woke up to eyewitness accounts from voters at polling stations around the province and indeed further afield, setting the scene for comprehensive coverage of the largely peaceful poll day.
Post elections, 702 will continue with wall-to-wall coverage, 24 hours a day, to bring the results and updates to listeners. No bull.
