The cyber-highway to Dubai

While the rest of the world looks in, a recent report on the analysis of the tens of thousands of website listing of Dubai and UAE businesses evaluates three key factors that will eventually construct the cyber highways of Dubai.

Firstly, despite all the fast-paced success without giving away any business secrets, it is not uncommon for many thousands of Dubai websites to be very simple and elementary in their layout, information and functionality. A large majority relies on basic templates with animations and movements that often overshadow the main company objectives.

Erases the novelty

Furthermore, these types of sites rarely work, as repeat visits erases the novelty, turning off consumers. Almost a decade ago, these models were commonplace in North America, especially during the early dawn of the Internet, but the rapidly changing market forced them to adopt advanced website designs that would better inform consumers.

While there are some very well-designed websites, there are still tens of thousands of business projects with no website at all. This analysis points to the need of information-rich websites that cater to the international market, and spark global interest while appealing to their specific curiosities.

Without a doubt, every business around the globe is keenly interested in Dubai. Each has a different goal, ranging from joint business ventures to exchange ideas and from trade and barter to moving the entire headquarters to this jewel in the desert. The intensity and sheer volume of companies hovering from every corner of the globe is at a frantic, record-breaking pace. In response, there are some extraordinary measures constantly being implemented to accommodate foreign interest, and there are hundreds of organisations and agencies running around, helping foreign businesses set up shop in the booming region.

Global attention

To take full advantage of this global attention, all businesses must have a precise plan to equip their websites with an intuitive, highly functional, inviting and rewarding website to assist potential customers, offer them in-depth information and leave a lasting impression that will make sure they return.

Inbound and outbound marketing is the newest and fastest way to conduct national image branding. Although it is still cyber-branding based, while the latest tools, creating interesting offers and high quality contents resulting into new products and services in this expanding arena.

The information and business accessibility grid is achieved by having just about every single organisation with a highly-organised and accessible data outline for easy access. Last century, the publishing of business trade directories and industrial reference data assisted the West greatly in conducting transactions, representing what was the backbone of the grassroots economy.

The Middle East is still at a very early stage in this game, and there are huge and untapped opportunities in this area across Arabia, while UAE is taking the lead on all fronts. The online marketing culture is shooting up, and corporations realise that email marketing is one of the best ways to communicate.

Manish Gupta, a seasoned marketing and IT expert, over the last many years has been perfecting the email marketing database services in UAE. He sells large trade lists and also handles the mailing for international clients. His young company is busy handling international requests. "I have customers all over the world, looking to get trade information about UAE, and they want quick and easy lists of potential customers," he says. "We sell all kinds of databases with detailed information so they may target their market quickly."

Key role

He further adds, "Our business is constantly increasing, and we are expanding all over GCC." His company, the www.uaedatabase.com, plays a key role when these organised electronic directories help international businesses formulate their market expansion decisions.

Right now, there is so much construction in Dubai that the SME base is almost invisible, and once the dust settles, it will become the SME that will be one of the main engines driving the UAE economy. Today, the cyber-accessibility of business information is the most critical thing that would assist in global trade and alliances, and it is always the ease and processing of interactive-vertical-trade-database accessibility that encourages the grassroots SME boom. There are numerous examples of American cities and regions that become hotspots for SME for this very reason.

While most global records are routinely broken in UAE, the global business community must take a closer look at new processes being implemented in these regions today. Like a critical part of image building and national branding, Dubai businesses and leadership must also make cyber branding and online marketing a main priority. The global understanding of the subject, and in-depth analysis, requires sophisticated knowledge. Dubai prepares while the world watches.