SABRE 2003 due to launch

"SABRE" was first released in 1986 and during the past 17 years has become the definitive planning and marketing tool, not only for the group, but for the entire advertising fraternity for evaluating and defining the business market.

The study is conducted every two years by Markinor on behalf of Sunday Times Business Times, Business Day and Financial Mail.

SABRE was originally conceptualised because AMPS is primarily a consumer survey and the respondent base did not cater for the needs of business titles.

SABRE focuses on the vital and lucrative business market, enabling media planners to evaluate markets and media from one common source with a reliable sample of 2 000 business decision makers, representing a business market of 210 000 people. A sample of retired people is also included.

In addition to providing information on business print titles, SABRE also evaluates other means of accessing business and financial information such as the internet, radio and TV business programmes, cellular phones and webcasts as well as focussing on the habits, interests, opinions, authority and branded data of the business market.

For further information, contact Lynette Benjamin or go to http://www.adfocus.co.za/sabre.html.