New agency offers new marketing technologies

Its new technologies include interactive touchpad sales technology, augmented reality and social media plug-ins meant to take property developers, car manufacturers and other luxury brands "into a new realm".

Menton and Smith offer 30 years' combined experience in the marketing and advertising sectors, having consistently delivered creative and design concepts for various projects and developments in South Africa.

Creating new standards for marketing

Menton, whose background is in marketing, later joined the property industry for eleven years where she sold in excess of R500 million in properties. During this time, she also learnt about the successes and failures of sales and marketing within the property market, which has given her invaluable insight and knowledge, which she now imparts to her clients in creating new standards for marketing in this industry.

Her partner, Smith, was AAA School of Advertising's winning student back in 1990 and her past twenty years of design and creative experience with some of South Africa's top agencies only serves to reinforce this duo's creative match.

Comments Menton, "We are offering our clients, many of which are of international standing, access to new creative technologies that are in line with global market expectations if we are to compete and market on their behalf globally or give our local customers the competitive edge."

For more, go to www.echoeffect.co.za.