Oral-B competition winner gets ride of a lifetime
14 Jan 2009
Maggie Prioste of Cyrildene was one of more than 5000 people who bought an Oral-B Cross Action Complete 7 toothbrush this winter. The purchase entered her into a competition to win a trip for two on the Eurostar train, which runs between London and Paris through the Channel Tunnel.
Eurostar train trip winner, Maggi Prioste
Prioste will be enjoying the prize with her husband Paul and they will be leaving for Paris in February 2009. Valentine's Day will be celebrated in London, a very special experience for this first time prize winner.
The Oral-B promotion took part in a store universe of 120 top retailers nationally and it involved a team of 30 professional promoters wearing white doctor's coats. Seven three-day promotional bursts took place from the end of June 2008 through to the start of August 2008.
The gift of dental floss with each purchase was a definite up-sell tool, and the aspirational prize of the Eurostar journey generated a good deal of interest. Oral-B and the retailers were very pleased with the results.
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