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It is only in recent decades that the amount of packaging around a hollow chocolate egg has become a noticeable problem – partly because of a rise in the number of eggs sold. It’s true that some manufactures have made progress in reducing packaging, with a big focus on reducing plastics. Many popular eggs are wrapped in just a layer of foil and a card box (plus any wrappers that come on accompanying confectionary). But this does not mean the problem has gone away.
A report by Which? revealed that around a quarter of the total weight of Easter eggs sold in the UK is taken up by the plastic and cardboard packaging they are wrapped up in. The outer packaging of one of the top-ten selling brands tipped the scales at 152g of a 418g product (36.4%).
According to the environmental charity Friends of the Earth, Easter egg makers are still failing when it comes to plastic waste. This leads to some 3,000 tonnes of packaging waste each year. But it is too easy to blame the manufacturer – after all, we buy the eggs.
And the packaging does play some role in protecting the chocolate from damage and contamination – otherwise you may end up with food waste (which is actually far worse).
We appear to be at a stalemate – manufactures do not want to change the big, bright packaging in fear of losing sales. Customers still want to present their friend or relative with a pristine, attractive, traditional gift.
So how can food providers and consumers help to reduce packaging waste? Here are a few options (although some may not be so sweet).
Whichever way you choose to cut down on packaging this Easter, remember that this is just one of many ways you can reduce your household waste. The world it seems is in the midst of a packaging crisis. Together we can (ahem) crack it.
The Conversation Africa is an independent source of news and views from the academic and research community. Its aim is to promote better understanding of current affairs and complex issues, and allow for a better quality of public discourse and conversation.
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