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Franchise Developer Cape Town

Clearing up franchise misperceptions

24 Oct 2012

For any aspiring businessperson, franchising presents an opportunity to dip their toes into the business world. The industry itself is developing and growing at a rapid rate and it is apparent that this sector is a viable business option that can offer significant returns. However, some misperceptions need to be cleared up before franchisees begin their venture.

Sally J'Arlette-Joy

One of the most common notions is that buying a franchise with an established brand is a guarantee of financial triumph and therefore does not require consistent hands-on involvement. On the contrary, whilst a recognised franchise brand and system can increase chances of success, the prospects are ultimately determined by the franchisee's own competence and commitment to running the business practically.

Many franchise owners also tend to think that they now have the power to call all the shots, but decisions regarding the franchise group will be made by the franchisor and the franchisees will have to comply with these decisions.

It is important to remember that initial and ongoing training is vital, and the franchisee should understand the business system inside out, as this would prevent money from being wasted through unnecessary mistakes. Further, franchisees should take the lead in implementing marketing initiatives and not solely rely on the franchisor in this regard.

Potential franchisees should also be aware that the learning process within a franchise is on-going and it is of benefit to attend meeting and training sessions regularly and to ask for assistance from the franchisor if and when it is required.

Once franchisees have wrapped their head around these factors, they are ready to enter a world that offers valuable experience and provides a stepping-stone to a rewarding and sustainable business career.