Trends in packaging design - survey
A recent survey of brand owners conducted by EskoArtwork, Adobe, and the International Packaging Institute (IPI) revealed a number of important trends in packaging design, many of which are driven by changes in materials, computer technologies, and consumer expectations.
"Today's brand owners have more capability at their fingertips than ever before as they manage an increasingly complex packaging supply chain," says Prof. Dr. Ingo Büren, the director of Science and Technology and Academic Director at the International Packaging Institute, located in Neuhausen/Switzerland. "This research validated much of our understanding of upcoming trends in the packaging market from the perspective of the brand owners, and provided new insight in several areas that will benefit the market as a whole."
In launching this survey, EskoArtwork's objective was to ensure that its product portfolio is appropriately structured to meet the emerging needs of brand owners, as well as to provide insight and guidance for its customers as they work to support brand owners in the packaging design process. Respondents from across Europe, of which 62% worked in companies with 500 or more employees globally, cooperated to the survey.
Read the full article here.
